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Affirmations are conscious statements we make to ourselves to reinforce a positive thought with a goal of turning it into a belief.

At the heart of every affirmation, thought or belief is the words that make it. Your words are the most critical element of your mindset.

If you are struggling with self-doubt or feeling like you’re not enough, it’s because the way that you’re talking to yourself or about yourself sucks.

If you want to believe in yourself, use positive empowering words when you talk to yourself or about yourself.

Here is where you will put an awesome blog post quote.

Here are three statements that you can embrace, starting right now, to turn that negative self-talk into empowering self talk that makes you feel like a badass—in your life and your business. 

“I CAN. . . “

When things are hard, we often say, “I can’t do it.” And then, we believe that lie! It’s B.S! It’s not that you can’t, it’s just that you’re giving up. Saying “I can’t” implies that you have no choice or skill. It means that you are not in control.

Changing that statement by saying the words “I can” tells your mind that you are capable and resourceful and reminds you that if you are willing, you will find a way! You always have. And if it matters, you will!

“I WILL. . . “

If we aren’t saying that we can’t do something, we’re usually saying that “It just won’t work out for me.” We tell ourselves the timing isn’t right or the stars are not aligned. When we do this we are taking away our power to choose. We are telling ourselves, once again, that we are not in control. 

“I will” says “I believe in myself no matter what. I deserve it. I might not do it this week, but I will do it. I will because I believe in myself. I will because I want it. I will because I have what it takes!” 

Just reading these words feels so empowering, doesn’t it? Now, say them out loud and try them on for size. They feel good! And the more you say this to yourself, the more you’ll believe it. . and that goal you have will move from possible to probably to inevitable!


You are 100% in control of the choices that determine the path you’re on. You can’t change past events that have put you on this current path, but you can learn from them and use those lessons to create a better reality tomorrow.

Get comfortable saying the words, “I am choosing” to empower yourself to take control of the direction of your future.

One of my favorite quotes ever is from the song, Freewill by Rush that says, “If you choose not to decide, you still have made a choice.”

it’s basically saying that you can choose your own destiny or you can choose to give that power away—shying away from opportunity, going with the flow or letting other people make your decisions for you. Stop that! Don’t give your power away. Take back the control and start making conscious decisions that steer you in the direction you want to go.

I have something you’re gonna love! 💕

Free Download

The Ultimate Mindset Mastery Guide for Life Coaches

No more undercharging. No more playing small. And no more negative self talk convincing you that you aren’t good enough! In this guide, you’ll learn to master the 5 Core Beliefs that will help you become a badass in business.


Transforming Self-Doubt into Unstoppable Confidence

Learning to take back control with the statements: “I can, I will, I am choosing” is the first step toward feeling in control of your life and empowered in your business.

There will be plenty of times when you fall on your face, start to doubt yourself or question the decisions you’re making. But when these empowering self-affirming words become your default response to those temporary struggles, instead of bringing you down and defeating you. . . they’ll push you to become the very best version of yourself that you can be—a badass business women who is capable of anything!

For more on this topic, like:

  • Why changing limiting beliefs is so hard and how to make it easier.
  • How to recognize when you’re giving your power away and how to take it back
  • How to feel more in control by making empowering choices that align with your goals
  • How to embrace the beliefs that you deserve more and how to “train” the people in your life to agree with you

Then you’ve got to listen to the Badass Business Podcast episode below:


And don’t forget to subscribe to the Badass Business Podcast for weekly episodes geared toward helping you build a profitable coaching business you love.

Love you to pieces,

Tonya Rineer xo

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