You know you should be using video to promote your business, but, it’s so intimidating! I have a list of tips that will help you move past the fear and get comfortable video in your business. . . and feel like a badass doing it!

Video is the fastest way to connect with your audience. 

In today’s world, everyone (even the Grandmas who were born back when you still had to connect to an operator to make a phone call) is using social media. And believe me, if Grandma is using Facebook, Instagram and Youtube, your clients are too! In a perfect world, you’d be able to meet every one of your prospects face-to-face. But, that’s not exactly possible, so video is the next best thing. It lets you be “everywhere” connecting as if you were face-to-face, with clients all over the world without leaving your house. There are some serious advantages in this that Grandma’s generation definitely didn’t have! 

Video builds trust faster than any other style of online communication

Unlike a static social media post, a video gives your audience the opportunity to get to know you. When someone watches you on video, they feel like they’re right there in the room with you. They get a small taste of what it would be like to work with you. The more people watch you, the more they feel like they know you, feel safe with you and feel comfortable buying from you. 

Video helps your clients make the decision to buy. 

When you show up on video and your audience sees your face, your mannerisms and gets to feel your energy, it helps them decide whether or not you “click”. They can say, I like this person or they’re not for me. And while this may sound like an opportunity for rejection at first, it’s actually a really good thing! You don’t want to waste your time and energy talking to people who’ll never buy from you. And you certainly don’t want to have to convince people you’re right for them. 

I mean, would you rather spend 20 minutes convincing people why they should hire you? Or would you rather spend that time talking to a group of people who hang on your every word, who love what you’re about and who are excited about working with you? 

When you present yourself on video, you’re giving people an opportunity to filter themselves—the “I love her” group will continue watching. And the “I don’t think so” group will continue on. And as your audience grows, it will be filled with people who love you and who you make you feel confident and appreciated and who you are excited to serve. This is a game changer! 

Video makes selling easy.

And because video is a great way for your audience to feel like they really know you, when you invite them to work with you (aka make an offer for your services on one of those videos) there will be no need to sell, persuade or convince. They’ll be excited and ready to say yes!! 

So, if you’re not yet doing video, I want you to rethink that and consider how you might start doing video in your business to make connections.

Getting Past the Mental Blocks and Get Comfortable Using Video

I just gave you 5 really powerful reasons why you should start using video to attract new business. And I’m sure you agree with me, but. . . there are probably some mental blocks and excuses that are coming up as reasons why you can’t use video. If we were having an actual conversation about this, you might say things like: “I don’t like the way I look, I have to do my hair and makeup all the time. I don’t like the way my voice is. What if I don’t get it right? What if it’s not perfect? What if I mess up? What do I say? What do I even talk about? I don’t have a pretty background. What about the tech?” and the list goes on. 

I know all of these are true and real because I’ve been through it. I’ve been doing video in my business since 2015—before life video existed, so all my videos were pre-recorded. OMG! I must have recorded each video fifteen times, at least before I finally thought it was “good enough” to start editing.

Then when live video came out (back then it was Periscope) it was even more intimidating because there are no retakes. If you mess up in real time, you can’t edit it out. It was scary as hell, but I can tell you this; since I forced myself to push through the fear and keep pressing record, even though it terrified me, I can honestly tell you I LOVE recording video. And I love, love, love going live! (I never thought I’d say that!) I’m still not a pro. I still don’t have a camera crew or editing team. I still do a lot myself, and I’m definitely my own worst critic. But I do it anyway, and I attract people who like me for me. And I make a really healthy living doing what I love. And you can, too! 

I believe that you can do this! I have a few tips that will help you. . . 

Practice to get comfortable.  

If you’re brand new, going live can be really scary. I totally get that. So, start by doing pre-recorded videos. You can record them on your phone, where nobody else can see them. Practice when nobody is home, giving yourself time to find your groove and get comfortable. 

Give yourself a publishing deadline. 

The whole “practicing” stage can last forever if you let it. If you’re anything like me, you’ll watch the videos you record, criticize the hell out of them, tell yourself they aren’t good enough and never post anything. Don’t do that! Instead, give yourself a deadline to post your first video. Practice as much as you want up until then. But when the deadline arrives, it’s time to post your video, no matter how imperfect you might think it is. Remember, done is better than perfect! Besides, people aren’t criticizing you the same way you are. They want to learn from you. They want your content. They want your personality. You are enough just the way you are (even without the editing!!)! 

Practice to go live. 

After you’ve published a few pre-recorded videos, you’ll be ready to start going live. It sounds super scary, but. . . it’s actually much less stressful once you give yourself permission to press record and just be yourself. A 15 minute video will take you 15 minutes rather than hours of recording, re-recording and editing. And, from an energy standpoint, it feels more like you’re talking to other humans rather than to yourself, giving the video a more natural and authentic vibe. 

Hint: If you’re afraid of the tech part of things, start your journey into livestreaming on Facebook. Before you hit the record button, there’s an option to set your audience (who will see your video) to “only me” that way you can practice getting comfortable with the tech before going live in front of an audience. 

Mindset Tip: How to Reframe the way you Think About Messing up on camera. 

I have to say it again: Do not aim for perfection. That’s not even possible. None of us ever get it perfect. Even A-list movie stars, who have been acting for years and get paid millions for their roles, watch themselves on camera and think, “That was awful! I could have done this better and I could’ve done that better.” 

It’s easy to look back at your videos and think, it could have been better. But it couldn’t have been better. It was that experience that taught you what you know now. Each time you do the thing that scares you, you get better and it gets easier. 

So, instead of critiquing what you did before, use what you’ve learned to say to yourself, “Okay, that was great. I did that and I learned, and now I can apply that to the next video that I do.” Every time you record a video, it’s an opportunity to learn something new get even better at being the badass you are. 

Talk About Things You Know

When you talk about things that you know backwards and forwards, you are much less nervous because if you forget what you had planned to say, no worries! You can just riff on it and whatever you say will still be amazing!  

Make a list of topics that you love to talk about. Then, for each topic, create an outline of two or three talking points. Plan to spend 2-3 minutes on each talking point. And voila! You’ve got a short 6-10 minute video that radiates confidence and expertise and connects with the people who need what you have to offer! 

A Tip on Tech

You don’t need a lot of equipment, you don’t need a lot of lighting. Don’t make it a production, and don’t use those as excuses to get started. Go sit outside, prop your phone up on a YETI cup, press record and go. 

Have a system or workflow

When you have a system for doing anything, you’re going to feel way more confident executing it. So, one of the things that people say to me all the time, is, “I don’t even know where to start.” 

Here’s my advice. Create a checklist to make it easier to press record. I created a checklist for doing video so that I wouldn’t forget anything (like making sure I had my outline ready, putting my phone on “do not disturb” or remembering to check to make sure my mic was on) and I used this checklist until the routine became so automatic that I didn’t need it anymore. 

If you want a copy of that, you can grab it here:  

I have something to support you.

If you need a little more help scripting out your videos, check out the video training where I talk about what to say in your videos to attract clients who need what you sell. 💕

More Awesome Resources Related to this Episode...

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